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Why the iPod Was a Business Model Innovation — Not a Tech Innovation | Alexander Osterwalder

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Why the iPod Was a Business Model Innovation — Not a Tech Innovation | Alexander Osterwalder

When Steve Jobs launched the iPod, the famous line was: “1,000 songs in your pocket.” But according to Alexander Osterwalder, Founder & CEO of Strategyzer and creator of the Business Model Canvas, the real innovation was not the device itself. It was the business model behind it. In this insightful clip, Osterwalder explains how Apple used ...

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