Netflix will air "The Netflix Cup," a golf event that will showcase athletes from Formula 1 and the PGA Tour, making it Netflix's first-ever live sports event. The streamer is leaning more into sports ...

Signify, the firm behind Philips Hue, is launching a new Sports Live feature that connects lighting effects to real-time ...

DeepIntent, the leading healthcare demand-side platform (DSP), today announced the launch of new Live Sports and Events advertising capabilities — enabling healthcare and pharma companies to target ...

The two-month journey to a Stanley Cup is underway, with the NHL's best teams trying to work their way through the brackets to the best trophy in sports. Only one thing is certain about what's to come ...

Whether you're an MLB, NBA, NFL or NHL fan, Hulu's Live TV subscription makes it easy for sports lovers to keep up with their favorite teams. By THR Staff This story was created in paid partnership ...

For a long time, one of the most major issues for cord-cutters has been the lack of live sports coverage. Along with news, sports is a genre synonymous with a cable subscription. Fortunately, things ...

ESPN has talked with major sports leagues and media partners about launching a feature that would link users directly to where a live sporting event is streaming, sources said. The actual media ...

Samba TV’s recently released report, Live Sports on Streaming Platforms, provides five key sets of data points to help advertisers and sports leagues better target their audiences both during and ...