Social Samosa

X Ads Manager introduces Google Tag Manager integration to simplify campaign set-up

X has also introduced Unified Developer Tools, centralising Conversion API resources in Events Manager to help developers ...
Hosted on MSN

Google shifts Enhanced Conversions configuration to a new GTM tag

Google updated its Google Tag Manager (GTM) conversion tag, removing the ability to configure user-provided data for Enhanced Conversions directly in the tag. What’s new. The Enhanced Conversions ...
Hosted on MSN

Google Ads simplifies enhanced conversions into a single switch

Google is removing complexity from one of its most important measurement tools. By merging enhanced conversions for web and leads—and allowing multiple data inputs at once—advertisers get more ...
Search Engine Land

Google is moving offline conversion imports out of the Google Ads API

Google is pushing developers to move offline conversion imports from the Google Ads API to the Data Manager API by June. Google is phasing out offline conversion imports through the Google Ads API for ...